LONDON, United Kingdom, 13 July 2009 — Starting today, MTV audiences around the world will see a new music video that aims to raise awareness about sex trafficking. Featuring the rock band The Killers, the video is an exclusive collaboration between UNICEF, MTV EXIT (End Exploitation and Trafficking) and the US Agency for International Development. The series launched last year with an award-winning film – produced by MTV EXIT that featured the Radiohead single All I Need.
The Goodnight, Travel Well video was directed by film and music video veteran David Slade, in collaboration with the renowned production company Anonymous Content. The creative concept was developed by the Australian advertising agency CRC, with support from the UK music consultancy Huge Music.
The video provides insight into the realities of trafficking, with a particular focus on the trafficking of children and adolescents into forced prostitution.